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Web 2.0. Not to be confused with Internet2

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What is Web 2.0? Well the definitions out there aren’t clear and precise. Tim O’Reilly from O’Reilly Publishing has a detailed description at http://www.oreillynet.com/lpt/a/6228. (More notes from this below) His compact description is:

“Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an “architecture of participation,” and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.”

The Web 2 Conference (www.web2con.com) with the theme “Revving the Web” has some interesting content on the site.

Let me be clear, I didn’t know what Web 2.0 was 2 hours ago, I stumbled across an article Web 2.0 Principles applied by Yellowikis while research IT Outsourcing jobs in India/China etc (go figure). Anyway, the following summation prompted me to read about this topic a little more.

* Web-based (of course) and uses wiki technology; the same MediaWiki software that powers Wikipedia.
* Any user can both read and write content – adding business listings and editing them. To put it in ‘Web 2.0 wanker’ terms, it harnesses collective intelligence.
* Requires a significant amount of ‘trust’ in the users.
* Can be deployed via the Web in countries all over the world (see Emily Chang’s interview with Paul Youlten for more details on this aspect).
* Developed and is maintained by a small team (just Paul and his 14-year old daughter – both working part-time).
* Has fast, lightweight and inexpensive development cycles.
* Uses Open Source LAMP technologies (Linux, Apache, MySQL and PHP) – meaning it is very cheap to run.
* The content has no copyright and is freely licensed under the GNU Free Documentation License 1.2.
* Can and will hook into other Web systems, e.g. Google Maps. Indeed if it introduces its own APIs, then it will be able to be remixed by other developers.
* Relies on word-of-mouth and other ‘viral’ marketing.
* Requires network effects to kick in order to be successful (at least at the scale of disrupting the Yellow Pages industry).
* Yellowikis will get better the more people use it. The Wikipedia is an excellent example of this.

Taking a few lines from Tim O’Reillys detailed description as a quick taste for you to read more.

  • Wikipedia, an online encyclopedia based on the unlikely notion that an entry can be added by any web user, and edited by any other, is a radical experiment in trust, applying Eric Raymond’s dictum (originally coined in the context of open source software) that “with enough eyeballs, all bugs are shallow,” to content creation. Wikipedia is already in the top 100 websites, and many think it will be in the top ten before long. This is a profound change in the dynamics of content creation!
  • It is a truism that the greatest internet success stories don’t advertise their products. Their adoption is driven by “viral marketing”–that is, recommendations propagating directly from one user to another. You can almost make the case that if a site or product relies on advertising to get the word out, it isn’t Web 2.0.
  • 4. End of the Software Release Cycle – As noted above in the discussion of Google vs. Netscape, one of the defining characteristics of internet era software is that it is delivered as a service, not as a product. This fact leads to a number of fundamental changes in the business model of such a company:
  • One of the key lessons of the Web 2.0 era is this: Users add value. But only a small percentage of users will go to the trouble of adding value to your application via explicit means. Therefore, Web 2.0 companies set inclusive defaults for aggregating user data and building value as a side-effect of ordinary use of the application. As noted above, they build systems that get better the more people use them.
  • Contrast, however, the position of Amazon.com. Like competitors such as Barnesandnoble.com, its original database came from ISBN registry provider R.R. Bowker. But unlike MapQuest, Amazon relentlessly enhanced the data, adding publisher-supplied data such as cover images, table of contents, index, and sample material. Even more importantly, they harnessed their users to annotate the data, such that after ten years, Amazon, not Bowker, is the primary source for bibliographic data on books, a reference source for scholars and librarians as well as consumers. Amazon also introduced their own proprietary identifier, the ASIN, which corresponds to the ISBN where one is present, and creates an equivalent namespace for products without one. Effectively, Amazon “embraced and extended” their data suppliers.
  • Users must be treated as co-developers, in a reflection of open source development practices (even if the software in question is unlikely to be released under an open source license.) The open source dictum, “release early and release often” in fact has morphed into an even more radical position, “the perpetual beta,” in which the product is developed in the open, with new features slipstreamed in on a monthly, weekly, or even daily basis. It’s no accident that services such as Gmail, Google Maps, Flickr, del.icio.us, and the like may be expected to bear a “Beta” logo for years at a time.
  • …Support lightweight programming models that allow for loosely coupled systems…. …Think syndication, not coordination… … Design for “hackability” and remixability…

I could go on.

Other References
ZDNET Web2Con

Quotes from Web 2.0 Conference Web Site

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I’m writing something about Web 2.0, but I got distracted by the random header quotes that appear on the website at www.web2con.com. Never being a Simpon’s fan, but it reminds me of those sites out there with all Bart’s blackboard quotes.

  • “Web 1.0 was making the Internet for people, Web 2.0 is making the Internet better for companies.” – Jess Bezos
  • “I personally use the web as an Intelligence Amplifier” – Bran Ferren of Disney
  • “Truly great companies aren’t built by the greedy, but by the passionate” – William Gurley
  • “Never underestimate the Internet. Manipulate it. Respect it. But don’t try to dominate it.” – Jerry Yang
  • “Operate as if you are in perpetual beta.” – Tim O’Reilly
  • “The value of your product is in inverse proportion to the cost of customer aquisition.” – Shelby Bonnie
  • “Most people think money is the key to reducing risk. Prepartion is.” – Mark Cuban
  • “The internet is the most underutilized advertising medium that’s out there.” – Mary Meeker
  • “In the era of Internet television, it will be as simple and cost-effective to create a microchannel as it is to create a Web site.” – Jeremy Allaire
  • “It used to be that Internet was considered a secondary market. Now it is the primary market.” – Sky Dayton
  • “Innovation is not the exclusive province of New Economy companies.” – John McKinley
  • “I’d rather do something interesting, solve an interesting problem, then do something boring and get rich.” – Louis Monier
  • “There’s always a curve ball! But that’s when the interesting stuff happens.” – Mark Fletcher

A better approach to using China for software development

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India and China are the next powerhouses of software development, simply due to the numbers, but I’ve never heard a good report (maybe I have to dig deeper). My recent experiences are with Australian companies placing call centres in these countries, and almost always the language barrier is a clear limit.

As part of an upcoming conference paper I’m giving I have been looking more closer at the software options available, and I came across an interesting concept that has the background funding to get off the ground (a common problem in startups), and addresses a number of issues including the language barrier (which is less prominent with code).

Sinocode (www.sinocode.com) is the new generation in Offshore Development Centres (ODCs), delivering high value developer expertise from China. Our service offers:

  • Strong economic value in robust software solutions;
  • Proven western style management expertise; and,
  • Highly talented staff.

All of these drivers underpin our proven capability to execute. Execution, on time and on budget, is our key attraction.

(This is their sales pitch, not mine)

Some more reading:
Article in the Australian on 4th October 2005 Ernst places faith in China
An ABC radio interview on 30th August 2005 IT entreprenuer Lloyd Ernst

Handling SPAM

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Well it’s not a new debate, thats for sure, and I have very strong views on this topic (especially blacklists and ISP’s restricting trade), as well as an approach to a new Protocol termed ‘Authenicated Mail’ or ‘amail’. I’ll need to put my notes on my blog one day.

The purpose for note, is the ongoing increasing spam and inappropiateness of mail that is coming to a general web accessible email address for a client.
I’ve proposed they move to a Challenge Response System for at least general listed email addresses on web sites. This will at least cut down the amount received at the mailbox, however it doesn’t eliminate the mail, the traffic, time, money and space used in mail.

What other approaches can you try. Well, not having a mailto link on your site is a good start. The use of an image to display an email address and not text is also a sound entry approach. I’d also recommend that for general web inquiries, you rotate your names, for example: [email protected], [email protected], [email protected] etc. As the address is only used on the website, changing the email, and turning the old name into an invalid mailbox will help.

I’ve also found another novel approach, this is the second time I’ve seen this. The website asks you to please add predefined characters into the subject line. Here’s and example.

http://r0.unctad.org/ecommerce/ecommerce_en/contact_en.htm

Blog Upgrade Time Again

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Well, in the space of a few months, I’ve outgrown the previous Drupal version I was using for Blogs, which was a replacement of an earlier Blog implementation. The primary reason was better date based indexing, either by months, or calendar functions. I was told that a calendar function was available but was unable to locate (at least easily).

Anyway, I’m now using WordPress. It provides the added strength of Archives (which is in months), and one other great thing – Categories. Given I’ve been writing across a few different technologies and interests it’s great to be able to seperate these out, and then even submit this appropiately via RSS to some blog aggregetors.

I’ve moved all my articles, but I’ve lost the dates of older stuff from my first move. The old blog is still available at http://techstuff.arabx.com.au

Degrees of Separation 1 – MySQL to Open Source Definition to 2005 Open Source Awards

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I often when reading articles end up where I never started on the web. You can find some amazing things, and of course lose a lot of time. I think it’s about time to document my degrees of separation from time to time.

New Techstuff Blog

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Well, it was about time to move to a more standard Blog for my TechStuff, rather then mixing with my personal blog at http://blog.ronaldandanna.com.

As I wrote this blog software in a few hours one day, and never got around to finishing things like a calendar and RSS feeds, it was also another good excuse to try out Drupal.