It can be hard sometimes, particularly with startups to determine what to charge. I have tried various models over the years from nothing, to greatly reduced, to full-price. Nothing works well.
As one of the top consultants in MySQL, I kept my rates down as an individual to compete competitively with the 3 or 4 other companies world wide that provide relative services, this in the end hurt my bottom line.
I charge a premium rate that matches my skills, expertise and competitors. I charge that for all customers, large, small, old and new. When the value of my work in performance tuning, disaster management, scalability and architecture is offset by the loss of potential or future business it is not difficult to justify a reasonable rate. I also continue to speak extensively, write and publish materials that provides detailed practical knowledge for organizations and individuals that can invest the time, but not the money.
I am still shocked when large established companies want a discount, just last week for a few hours work a company wanted 33% off.
An extract from “3 Things Entrepreneurs Should Never Depend On When Starting A Company” provides a great re-enforcement about what is appropriate pricing.
When I started my business, I undercharged for my service. I didn’t have the confidence to ask for a decent price, and I thought I had to have the lowest price in order to get business.
What did these practices get me? Low profits and poor cash flow.
In order to survive as a startup—both financially and mentally—it’s crucial that you make sure you’re receiving maximum reward for your maxed out efforts. If you don’t see the true value in your business, how do you expect your clients to do so? Your work is worth it; adjust your prices accordingly.
Read more: Business Insider