Truemors, Tumors, Dribble

I was sent this email.

By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen – Journalism, Long-Tail, Social Media Site for $12,107.09

I have had my flatmate talk about it a lot in the past day. So I checked it out. Here is my view.

My Review

I’ve heard the name “Guy Kawasaki” but never read his stuff, or followed him. My first impression was the 2007 MySQL Conference and I was suitably impressed. See MySQL Conference – The next keynote with Guy Kawasaki

So some of my comments following this site — Truemors.

$1,115.05. I spent $1,115.05 registering domains. I could have used GoDaddy and done it a lot cheaper, but I was too stupid and lazy.

55. I registered 55 domains (for example,, .de, .biz, truemours, etc, etc). I had no idea that one had to buy so many domains to truly “surround” the one you use. Yes, I could have registered fewer and spent less, but who cares about saving a few hundred bucks compared to the cost of legal action to get a domain away from a squatter if Truemors is successful?

Me: Your an idiot, and I don’t use the term lightly. I had great respect after one presentation, I even referred to his talk last night at a meeting for people to improve their presentations, but you paid 3 times the price for one domain, ok, but for 55, and then he hasn’t covered the name to well. A few quick typos and people have already registered names and stuck up google ads.

4. I learned four lessons launching Truemors:
There’s really no such thing as bad PR.
$12,000 goes a very long way these days.
You can work with a team that is thousands of miles away.
Life is good for entrepreneurs these days.

Me: There is such a thing as bad PR if your not “Guy Kawasaki” a name that draws a crowd.
$12,000 does go a long way if you spend it wisely. $399 for a logo, I could have done in 10 mins in Photoshop, and I’m an amateur. I’ve got better free logos on my sites. You have to get to being a successful entrepreneur before you can say “life is good for entrepreneurs these days”


I could make a comment on a number of his points.
My conclusion is he certainly polarized people. The responses are either completely for, or completely against.

If you want to read on, here are a few comments I’ve taken from his own blog comments which I found interesting. For those lazy and just like scanning.
Oh, and if you go to his site, the top reference on his own site is people bagging his site. Yeah that’s really good PR – Screen print at the end.

Poor Guy! I have a number for you: number of websites needed to destroy your reputation: 1.

Wait, a minute you’re an “expert” on startups, and you spent more than a $1000 on domain name registration? Hahaha! LMAO

To me, Truemors would have been better if you:

1) Spent some money to have some juicy content prepared for launch to be submitted by random people.
2) Focused the product to a specific topic. Digg started out with technology only. Truemors could do celebrity gossip?

OK, here’s a “truemor”: I just scanned the comments below and Ray’s Jun 4, 2007 12:33:34 AM posting was so LOL funny *I* damn near messed myself. :-)

$4,824.14 for legal fees… What did the lawyers do for you? Did they come up with your terms of use? Do you have a privacy statement? Do tell!

Interesting numbers – but totally irrelevant! The whole point of business is to make money, not how carefully you spend what money you have! It would seem to me that Web 2.0 is all about hype – getting cheap eyeballs and selling them! Could you repost in a month or so and let us know when you’ve started making money?

You’ve proven you can start a web2.0 site for under 15k? WTF. Are you serious or are you just in your 30’s and senile? Most “successful” web2.0 sites get off the ground with less than $1,000.00. Truemors will be a graveyard in a month… might as well throw in the towel now.

You paid $399 for that logo!?? You could have told me…I would have created something better than that for free… Honestly, most of the things look a huge waste of money..
Guy, I guess this might offend you, but lately it seems you’ve been investing in some bad ideas. The idea for your new site is “okay”, however the layout is so terrible that the first time I saw the site, it was so annoying I skipped the article that brought me there and closed my browser tab.