Learning SEO the painful way

Indeed I have a goal of launching a consolidated site of my online presence at ronaldbradford.com at some time soon, and even now I have found I’ve made some SEO 101 mistakes, just in my testing site, and my temporary placeholder.

As a database expert I see plenty of database 101 mistakes with most clients, so part of why my site is going nowhere is I don’t want to make SEO 101 mistakes, especially as I’m not launching a new site, but a migration of existing content to one site.

I see nobody at O’Reilly has made improvements to the redirection mess of the MySQL Conference website as described by Farhan Mashraqi in Someone please change mysqlconf.com redirection, and so rather then linking to www.mysqlconf.com which I have done, I’ve linked to the direct page, which I’m sure will probably change after the conference making this a broken link.

I am concerned that a larger organization can’t get this right. Is SEO/SEM not important to them? It will also be of interest to see what happens here with Sun acquiring MySQL. Sun did a rather detailed job of MySQL content on www.sun.com. Time will tell I guess.