I had need to show the official MySQL business shirt to somebody, so I did a Google Search on “mysql conference photos” (without the quotes) as I know I’ve seen photos of staff at the conference online before. Google Search Link

To my utter surprise, Google provided 3 image search results. Two of them were of Paul McCullagh, CTO of PrimeBase Technologies. Not only was this unexpected, the first image of Paul was actually from my own Blog. Go figure how I managed that Search Engine Optimization.