Red Hat & One Laptop Per Child UI Designer to bunch of suits – MySQL Conference 2007
Not mentioned in my slides, but referenced during the presentation was what I consider the most important page to document from the MySQL Manual — 5.2.1. Option and Variable Reference
Some of my notes for reference.
Web Crawling 101
- Injection List – What is it seed URL’s you are starting from
- Fetching the pages
- Parsing the content – words and links
- Updating the crawl DB
- Convergence — avoiding the honey pots
- Map-reduce — split a large problem into little pieces, process in parallel, then combine results
Focused content == vertical crawl
- 20 Billion Pages out there, a lot of junk
- Bread-first would take years and cost millions of lives
OPIC + Term Vectors = Depth-first
- OPIC is “On-line Page Importance Calculation”. Fixing OPIC Scoring Paper
- Pure OPIC means “Fetch well-linked pages first”
- We modify it to “fetch pages about MySQL first”
Serving up the results
Our third keynote at MySQL Conference 2007 was titled Building the Ultimate Database Container with RHEL, MySQL, and Virtualization by Michael Evans.
The presentation was on Red Hat & One Laptop Per Child. His initial Quote was “Thinking Past Platforms: The Next Challenge for Linux”, By Doc Sears, 2007-04-16 http://www.linuxjournal.com/node/1000210
- A Non profit idea from Nicholas Negroponte.
- Aim is to build & distribute inexpensive laptop systems to primary & secondary school students worldwide.
- Sell to young children in developing countries.
In summary at presentation to Red Hat — “Non-profit, run by a professor, we make hardware and sell to governments.”
The overall dynamics have attracted a lot of interesting people in the world.
The ability and goal is to make the device together, bringing all H/W and S/W people together.
The people that get behind this project have the ethos — “I’m willing to jump into this to change the world.”
This is the first time for a new opportunity in the last 10 years.
The sugar user interface is a completely new experience.
When the UI designer was presenting to a room of head executives. “What ever advice you got, keep it to yourself, your not the target market.”
One key point — No backward compatibility needs.
Extremely fun and entertaining. His 10 points.
1. Make Meaning
- “To change the world”
- To a VC, do not say “you want to make money”, that is understood. You will attract the wrong team.
2. Make Mantra
- Not a Mission statement (50-60 words long), but 2 or 3 words.
- Wendy’s – “Healthy fast food”
- Mike – “Authentic Athletic Performance”
- FedEx – “Peace of Mind”
- eBay – “Democratize commerce”
- Create a mantra — Why do you exist?
If you get stuck try the Dilbert mission statement generator.
3. Jump to the next curve
- Not 50% or 100% better, but “Do things 10x better”
4. Roll the DICEE
- “Create great stuff”
- Deep: Fanning (Reef) Sandal that open beer bottles
- Intelligent: BF-104 Flashlight (Panasonic) (takes 3 sizes of batteries)
- Complete: Lexus
- Elegant: Nano (Apple)
- Emotive: Harley Davidson (They generate strong emotions)
5. Don’t worry, be crappy
Get it out there.
6. Polarize people
People love it or hate it.
7. Let a hundred flowers blossom
- People that are not your target market are using it.
- Take the money, ask the people why you are buying, ask what you can do better.
8. Churn baby, churn.
Ok to ship stuff with crappy stuff in it, but important to continually revised and improve.
9. Niche thyself
With a nice graph.
- Vertical — Ability to provide unique product or service
- Horizontal –Value to customer
- bottom right — Price
- top left — Stupid
- bottom left — Dotcom
- top right — X You need to be High and to the right.
- Fandango — It’s either Fandango, or Clubbin.
- Breitling Emergency – watch
- Smart car – park perpendicular
- LG Kimchi refrigerator
You need to be like the President of the United States – You need to high and to the right. Got a great laugh from the crowd.
10. Follow the 10/20/30 rule
Innovative, you need to pitch for what you want.
- The optimum number of slides in 10 slides.
- Given the slides in 20 minutes.
- Use 30 point font
11. Don’t let the bozos grind you down
A bonus to our friends in the community.
- “I think there is world market for five computers”
- “This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” –Western Union 1876
- “There is no reason why anyone would want a computer in their home.” — Digital Equipment Corp 1977
- “It’s too far to drive, and I don’t see how it can be a business.” – Guy Kawasaki – Bozo (The company was Yahoo)
Guy commenting on his lost opportunity with Yahoo — “It only covers the first billion, it’s the second billion that pisses me off.”
Read more about Guy at his website Guy Kawasaki.
The Art of Innovation. If you a copy of slides, send an email to firstname.lastname@example.org
Here are some of the key points that impressed on me.
“The Participatory & Disruptive spirit of the Dolphin.”.
Open Source disrupts inefficient models and produces new wealth.
Architecture of Participation.
- GPL and FOSS licenses
MySQL Architecture of Participation
You have the forge, the planet, community contributer program and many more.
Production of Amateurs
- You Tube
- Second Life
Some really great Quotes:
“Fail often to succeed soon.” IDEO company slogan
“Noah’s Ark was built by amateurs, but the Titanic by professionals.”
Innovation Happens Here
MySQL Monitoring & Advisory Service
In his presentation of MySQL Network Enterprise Dashboard, If you were quick you would have noticed the MySQL Version 6.0.0-alpha-pb518.log
- Open Source ISVs
- Web 2.0
- Telco & VOIP
- Enterptise 2.0
- Hub & Spoke
We want to be known as The Online Database.
Drawn to the Lamp
They all have an Open Source strategy, the develop open source products, they use and partner with MySQL.
He also mentioned MySQL Enterprise Connection Alliance – MECA.
Global Distributed Organization
- 70% work from home
- 100 major locations in nearly 30 different countries.
- There is a great focus on culture – global culture.
- A smarter way to produce the goods
- A smarter way to distribute them
- Serve the underserved
- Keep it simple
- Innovate with technology to give customers more convenience
- Make money
- Gartner: 66% of enterprises are deploying MySQL or planning to
- 750,000 newsletter subscribers
- MySQL installed in over 11 million installations
2007 MySQL Applications of the Year
#1 in Online Video
#1 in 3G Mobile Entertainment
#1 in Creative Software
And the Winners- YouTube, Amp’d mobile, and Adobe
2007 MySQL Partners of the Year
#1 reseller of MySQL Enterprise to govt
#1 in MySQL Enterprise integration
#1 in Open Source
And the Winners – Carasoft, HP, and RedHat
2007 Community Members of the Year
Community Code Contributor
And the Winners
If you were quick you may have noticed at the MySQL Conference 2007 keynote Welcome and State of MySQL AB talk this morning, Robin Schumacher in his quick demo of MySQL Monitoring & Advisory Service showed the MySQL Network Enterprise Dashboard, you would have noticed the MySQL Version 6.0.0-alpha-pb518.log
Did anybody else spot it?